---
title: Paid Search & Shopping Platforms · Curated Directory | RGM®
url: https://realgrowthmatters.com/appendix/tools/paid-search-platforms/
updated: 2026-06-10
source_html: https://realgrowthmatters.com/appendix/tools/paid-search-platforms/
---

**About this directory.** Entries are publicly known marketing tools, people, and resources. We provide brief, original descriptions and link to each entity's primary URL. We do not republish third-party pricing, review aggregates, or contact details — visit the entity's own page for the most current information. If you maintain one of these resources and would like to update or correct your listing, contact [hello@realgrowthmatters.com](/contact/).

## 3 entries

[**Google Ads**

Verified entry

Native ad management for Search, Performance Max, Shopping, Display, YouTube, and Discovery.

View deep-dive →](/appendix/tools/paid-search-platforms/google-ads/)[**Microsoft Advertising**

Verified entry

Native ad management for Bing, Yahoo, AOL search inventory plus the Microsoft Audience Network.

View deep-dive →](/appendix/tools/paid-search-platforms/microsoft-advertising/)[**Google Merchant Center**

Verified entry

Product feed management for Google Shopping and Performance Max with shopping signals.

View deep-dive →](/appendix/tools/paid-search-platforms/google-merchant-center/)

Want to learn how to use these tools?

**RGM's free training covers practical use of every major platform**

Tools are leverage, not strategy. The training shows you how to use these platforms in real campaigns.

[Start the training →](/training/)