A B2B SaaS benchmarking platform founded by Ray Rike, known for detailed performance-metric benchmarks across growth, retention, and efficiency.

What does Benchmarkit measure?

SaaS operating metrics — net and gross revenue retention, CAC payback, magic number, growth, and efficiency — segmented by company size and go-to-market model.

Growth Marketing Glossary

Benchmarkit

proper noun

The benchmarking shop built specifically to settle what good looks like for a B2B SaaS metric.

Source mark — Benchmarkit

Type: B2B SaaS benchmarking
Founder: Ray Rike
Measures: growth, retention, efficiency metrics
Primary site: benchmarkit.ai

Forms & parts of speech

Benchmarkit · proper noun (a source)

A named publisher of marketing benchmark data.

"Benchmarkit reports B2B SaaS metric ranges by ARR and go-to-market model."

What it is

Benchmarkit is a benchmarking platform focused on B2B SaaS performance metrics, founded by Ray Rike. It gathers operating data from participating companies to report how key SaaS metrics distribute across the industry.

What it measures

Its benchmark contribution is SaaS operating data — net and gross revenue retention, CAC payback, magic number, growth rate, and efficiency metrics — segmented by company size and go-to-market model.

Cadence and how to use it

Benchmarkit publishes its B2B SaaS metric benchmarks on a recurring basis, often annually with surveys. Use its segmented ranges to judge a SaaS company's metrics against true peers by ARR and model, reading the sample definition.

RGM cites Benchmarkit among its SaaS-metric inputs in the benchmarks compendium.

Worked example. A SaaS operator comparing the company's CAC payback to a generic benchmark gets a misleading read until Benchmarkit's segmentation lets them compare against companies of similar ARR and sales model. Matched to true peers, the payback looks healthy rather than alarming.

The lesson is that SaaS benchmarks only mean something segmented — a fact Benchmarkit's structure makes easy to honour.

Failure modes to watch. Comparing a SaaS metric to an unsegmented average; ignoring how the survey sample is defined; and treating one year's benchmark as a fixed target across a changing funding climate.

Usage trends

Search interest for this term over the last five years:

View interest-over-time on Google Trends →

Common questions

What is Benchmarkit?: A B2B SaaS benchmarking platform founded by Ray Rike, known for detailed performance-metric benchmarks across growth, retention, and efficiency.
What does Benchmarkit measure?: SaaS operating metrics — net and gross revenue retention, CAC payback, magic number, growth, and efficiency — segmented by company size and go-to-market model.
How should I use Benchmarkit's data?: To compare a SaaS company's metrics against true peers by ARR and model, reading the sample definition rather than using a generic average.

Related tools & calculators

toolRGM benchmarks compendium

Resources & people to follow

referenceBenchmarkit — B2B SaaS performance benchmarks
referenceRGM benchmarks compendium — SaaS ranges

Curated, non-competitor resources verified per term.

Sources

referenceBenchmarkit — primary site
referenceCited by the RGM benchmarks compendium
trendsGoogle Trends — "saas benchmarks"