Distribution

Function describing the probability of each value occurring. A working definition from the RGM marketing glossary.

Schematic — Distribution

Function describing the probability of each value occurring.

Mistakes worth avoiding

Pick one definition.Teams slip on Distribution in four familiar ways. Each makes a soft assumption look like a precise number.

One blanket rule. Applying Distribution the same way everywhere. Split it by audience, channel, and business model.
No anchor. Quoting Distribution without a starting point. Always pair it with a baseline.
Vanity focus. Gaming Distribution instead of the result. Tie it to business value.
Raw benchmarks. Stacking Distribution against rivals blind. Normalize for margin, pricing, and sales cycle.

How is Distribution defined?

Function describing the probability of each value occurring. Settle what Distribution covers first; the strategy follows from there.

Why does Distribution matter for marketers?

Distribution matters because vague vocabulary breaks strategy. A precise, shared definition keeps a team aligned.

How do teams use Distribution?

Distribution supports a real choice: where money goes, what gets measured, which option wins. The Netflix case traces it.

What is the most common mistake with Distribution?

Using Distribution flat across every segment and showing it without context. Both make a guess look exact.

How is Distribution defined?: Function describing the probability of each value occurring. Settle what Distribution covers first; the strategy follows from there.
Why does Distribution matter for marketers?: Distribution matters because vague vocabulary breaks strategy. A precise, shared definition keeps a team aligned.
How do teams use Distribution?: Distribution supports a real choice: where money goes, what gets measured, which option wins. The Netflix case traces it.