gTLD

Generic top-level domain (.com, .org) A working definition from the RGM marketing glossary.

Schematic — gTLD

Generic top-level domain (.com, .org)

Pitfalls in practice

Here is the short version.The errors with gTLD are predictable: one blanket rule, no context, chasing the word, raw benchmarks. Each is avoidable.

One-size thinking. Using gTLD flat across every segment. The right cut differs by channel and margin.
Bare numbers. Showing gTLD on its own. Context is what makes it readable.
Wrong target. Treating gTLD as the goal. The goal is the outcome it predicts.
Apples to oranges. Comparing gTLD across firms raw. Adjust for pricing and cycle before you read it.

How is gTLD defined?

Generic top-level domain (.com, .org) Settle what gTLD covers first; the strategy follows from there.

What makes gTLD worth knowing?

gTLD shows up in budget reviews and channel reporting. Use it loosely and teams pull apart; use it precisely and the numbers line up.

How is gTLD used in practice?

gTLD informs a decision -- most often a budget, a metric choice, or a comparison. The Wirecutter example above shows the pattern.

What is the most common mistake with gTLD?

Chasing gTLD as a goal and benchmarking it raw. Both bury the real trade-off underneath.

Where can I learn more about gTLD?

Start with the related terms below, then read the guide on marketing attribution models, plus what growth marketing is.

How is gTLD defined?: Generic top-level domain (.com, .org) Settle what gTLD covers first; the strategy follows from there.
What makes gTLD worth knowing?: gTLD shows up in budget reviews and channel reporting. Use it loosely and teams pull apart; use it precisely and the numbers line up.
How is gTLD used in practice?: gTLD informs a decision -- most often a budget, a metric choice, or a comparison. The Wirecutter example above shows the pattern.