Inflation

General price level increase. A working definition from the RGM marketing glossary.

Schematic — Inflation

General price level increase.

Failure modes to watch

Read that twice.Teams slip on Inflation in four familiar ways. Each makes a soft assumption look like a precise number.

One blanket rule. Applying Inflation the same way everywhere. Split it by audience, channel, and business model.
No context. Reporting Inflation with no baseline. A bare number cannot be judged.
Vanity focus. Gaming Inflation instead of the result. Tie it to business value.
Bad compares. Benchmarking Inflation with no adjustment. Account for the model differences first.

What does Inflation mean?

General price level increase. In short, fix that meaning before any tactic is debated.

Why does Inflation matter for marketers?

Inflation matters because vague vocabulary breaks strategy. A precise, shared definition keeps a team aligned.

How do teams use Inflation?

Inflation informs a decision -- most often a budget, a metric choice, or a comparison. The Calm example above shows the pattern.

What goes wrong with Inflation most often?

Chasing Inflation as a goal and benchmarking it raw. Both bury the real trade-off underneath.

What does Inflation mean?: General price level increase. In short, fix that meaning before any tactic is debated.
Why does Inflation matter for marketers?: Inflation matters because vague vocabulary breaks strategy. A precise, shared definition keeps a team aligned.
How do teams use Inflation?: Inflation informs a decision -- most often a budget, a metric choice, or a comparison. The Calm example above shows the pattern.