Link Juice

Informal term for link equity A working definition from the RGM marketing glossary.

Schematic — Link Juice

Informal term for link equity

Where teams go wrong

One idea, plainly put.Most mistakes with Link Juice share a root: the term gets reported as if it were exact when it is not.

One-size thinking. Using Link Juice flat across every segment. The right cut differs by channel and margin.
No anchor. Quoting Link Juice without a starting point. Always pair it with a baseline.
Vanity focus. Gaming Link Juice instead of the result. Tie it to business value.
Apples to oranges. Comparing Link Juice across firms raw. Adjust for pricing and cycle before you read it.

What does Link Juice mean?

Informal term for link equity In short, fix that meaning before any tactic is debated.

What makes Link Juice worth knowing?

Link Juice earns its place when it shapes a real decision. The leverage is in correct use, not in the word itself.

How is Link Juice used in practice?

Teams put Link Juice to work on a spend split, a metric, or a head-to-head call. See the Wirecutter walk-through above.

What is the most common mistake with Link Juice?

Chasing Link Juice as a goal and benchmarking it raw. Both bury the real trade-off underneath.

What does Link Juice mean?: Informal term for link equity In short, fix that meaning before any tactic is debated.
What makes Link Juice worth knowing?: Link Juice earns its place when it shapes a real decision. The leverage is in correct use, not in the word itself.
How is Link Juice used in practice?: Teams put Link Juice to work on a spend split, a metric, or a head-to-head call. See the Wirecutter walk-through above.