Local Citations

Mentions of business with name/address/phone A working definition from the RGM marketing glossary.

Schematic — Local Citations

Mentions of business with name/address/phone

Mistakes worth avoiding

Worth a slow read.Most mistakes with Local Citations share a root: the term gets reported as if it were exact when it is not.

No segments. Treating Local Citations as one number for all. Break it out before you trust it.
Bare numbers. Showing Local Citations on its own. Context is what makes it readable.
Chasing the word. Optimizing Local Citations for its own sake. Check it tracks a real outcome.
Raw benchmarks. Stacking Local Citations against rivals blind. Normalize for margin, pricing, and sales cycle.

How is Local Citations defined?

Mentions of business with name/address/phone In short, fix that meaning before any tactic is debated.

Why does Local Citations matter for marketers?

Local Citations earns its place when it shapes a real decision. The leverage is in correct use, not in the word itself.

Where does Local Citations get used?

Local Citations supports a real choice: where money goes, what gets measured, which option wins. The Canva case traces it.

What goes wrong with Local Citations most often?

Using Local Citations flat across every segment and showing it without context. Both make a guess look exact.

Where can I go deeper on Local Citations?

Begin with the linked terms below, then study marketing attribution models, plus what growth marketing is.

How is Local Citations defined?: Mentions of business with name/address/phone In short, fix that meaning before any tactic is debated.
Why does Local Citations matter for marketers?: Local Citations earns its place when it shapes a real decision. The leverage is in correct use, not in the word itself.
Where does Local Citations get used?: Local Citations supports a real choice: where money goes, what gets measured, which option wins. The Canva case traces it.