---
title: Automotive benchmarks | RGM®
url: https://realgrowthmatters.com/tools/benchmarks/industry/automotive/
updated: 2026-06-10
source_html: https://realgrowthmatters.com/tools/benchmarks/industry/automotive/
---

[Home](/) · [Tools](/tools/) · [Benchmarks](/tools/benchmarks/) · Automotive

### Snapshot

OEM, dealer, aftermarket parts, EV. OEM brand spend is upper-funnel CTV/YouTube; dealer spend is local PPC + Facebook Marketplace.

## Key benchmarks · 2026

Lead-to-showroom CVR

12–28%

Showroom-to-close

18–38%

Target CPA (lead)

$45–180

Avg attribution window

30–90 days

EV share of inquiries (2026)

~24%

## Channel mix notes

EV shift is reshaping intent — research cycles longer, brand-consideration broader.

## Primary channels for this industry

[**YouTube**Platform benchmarks](/tools/benchmarks/platforms/youtube/)[**Meta (Facebook & Instagram)**Platform benchmarks](/tools/benchmarks/platforms/meta/)[**Google Search**Platform benchmarks](/tools/benchmarks/platforms/google-search/)[**Connected TV (CTV/OTT)**Platform benchmarks](/tools/benchmarks/platforms/ctv/)

**Build a media plan for this industry:** Use the [budget allocator](/tools/budget-allocator/), [CAC payback calculator](/tools/cac-payback-period-calculator/), and [LTV:CAC calculator](/tools/ltv-to-cac-ratio-calculator/).