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DTC Home & Furniture benchmarks · 2026
Furniture, decor, mattresses, kitchen, home improvement. High AOV, low frequency. Discovery cycles long (often 30+ days). Cross-device attribution is non-negotiable.
Snapshot
Furniture, decor, mattresses, kitchen, home improvement. High AOV, low frequency. Discovery cycles long (often 30+ days). Cross-device attribution is non-negotiable.
Key benchmarks · 2026
Avg blended CVR
0.9–1.8%
AOV
$200–650
Target CAC
$80–180
Healthy ROAS
3.5–6.0x
Payback period
30–90 days (one-purchase model)
Return rate
8–18%
Pinterest contribution to attributed revenue
12–22%
Gross margin
42–58%
Channel mix notes
Long consideration cycles — measurement windows must extend to 30+ days. Pinterest uniquely strong for save-to-purchase journeys.
Primary channels for this industry
Meta (Facebook & Instagram)Platform benchmarksPinterestPlatform benchmarksGoogle SearchPlatform benchmarksGoogle Performance MaxPlatform benchmarks
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