---
title: DTC Home & Furniture benchmarks | RGM®
url: https://realgrowthmatters.com/tools/benchmarks/industry/dtc-home/
updated: 2026-06-10
source_html: https://realgrowthmatters.com/tools/benchmarks/industry/dtc-home/
---

[Home](/) · [Tools](/tools/) · [Benchmarks](/tools/benchmarks/) · DTC Home & Furniture

### Snapshot

Furniture, decor, mattresses, kitchen, home improvement. High AOV, low frequency. Discovery cycles long (often 30+ days). Cross-device attribution is non-negotiable.

## Key benchmarks · 2026

Avg blended CVR

0.9–1.8%

AOV

$200–650

Target CAC

$80–180

Healthy ROAS

3.5–6.0x

Payback period

30–90 days (one-purchase model)

Return rate

8–18%

Pinterest contribution to attributed revenue

12–22%

Gross margin

42–58%

## Channel mix notes

Keep going · Free training

### DTC & E-commerce Growth

DTC unit economics get tight fast. Master them — RGM's DTC training covers MER, CAC payback, creative cadence, and the retention math that makes scale possible. Free.

[Start the training →](/training/)

Long consideration cycles — measurement windows must extend to 30+ days. Pinterest uniquely strong for save-to-purchase journeys.

## Primary channels for this industry

[**Meta (Facebook & Instagram)**Platform benchmarks](/tools/benchmarks/platforms/meta/)[**Pinterest**Platform benchmarks](/tools/benchmarks/platforms/pinterest/)[**Google Search**Platform benchmarks](/tools/benchmarks/platforms/google-search/)[**Google Performance Max**Platform benchmarks](/tools/benchmarks/platforms/google-pmax/)

**Build a media plan for this industry:** Use the [budget allocator](/tools/budget-allocator/), [CAC payback calculator](/tools/cac-payback-period-calculator/), and [LTV:CAC calculator](/tools/ltv-to-cac-ratio-calculator/).