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DTC Pet & Vet benchmarks · 2026
Pet food, treats, supplements, vet-Rx, pet tech. High emotional engagement. Subscription dominant in food/treats; one-purchase dominant in hardware.
Snapshot
Pet food, treats, supplements, vet-Rx, pet tech. High emotional engagement. Subscription dominant in food/treats; one-purchase dominant in hardware.
Key benchmarks · 2026
Avg blended CVR
2.0–3.4%
AOV
$50–90
Target CAC
$30–55
Healthy ROAS
3.0–4.5x
Payback period
75–180 days
Subscription rate (food)
65–82%
Repeat rate (12 mo)
62–78%
Channel mix notes
Customer obsession is the channel — UGC drives outsized share of attributed conversion. Long sub-tenure compensates for moderate CAC.
Primary channels for this industry
Meta (Facebook & Instagram)Platform benchmarksTikTokPlatform benchmarksAmazon Sponsored AdsPlatform benchmarksGoogle SearchPlatform benchmarks
Build a media plan for this industry: Use the budget allocator, CAC payback calculator, and LTV:CAC calculator.