---
title: DTC Pet & Vet benchmarks | RGM®
url: https://realgrowthmatters.com/tools/benchmarks/industry/dtc-pet/
updated: 2026-06-10
source_html: https://realgrowthmatters.com/tools/benchmarks/industry/dtc-pet/
---

[Home](/) · [Tools](/tools/) · [Benchmarks](/tools/benchmarks/) · DTC Pet & Vet

### Snapshot

Pet food, treats, supplements, vet-Rx, pet tech. High emotional engagement. Subscription dominant in food/treats; one-purchase dominant in hardware.

## Key benchmarks · 2026

Avg blended CVR

2.0–3.4%

AOV

$50–90

Target CAC

$30–55

Healthy ROAS

3.0–4.5x

Payback period

75–180 days

Subscription rate (food)

65–82%

Repeat rate (12 mo)

62–78%

## Channel mix notes

Keep going · Free training

### DTC & E-commerce Growth

DTC unit economics get tight fast. Master them — RGM's DTC training covers MER, CAC payback, creative cadence, and the retention math that makes scale possible. Free.

[Start the training →](/training/)

Customer obsession is the channel — UGC drives outsized share of attributed conversion. Long sub-tenure compensates for moderate CAC.

## Primary channels for this industry

[**Meta (Facebook & Instagram)**Platform benchmarks](/tools/benchmarks/platforms/meta/)[**TikTok**Platform benchmarks](/tools/benchmarks/platforms/tiktok/)[**Amazon Sponsored Ads**Platform benchmarks](/tools/benchmarks/platforms/amazon-ads/)[**Google Search**Platform benchmarks](/tools/benchmarks/platforms/google-search/)

**Build a media plan for this industry:** Use the [budget allocator](/tools/budget-allocator/), [CAC payback calculator](/tools/cac-payback-period-calculator/), and [LTV:CAC calculator](/tools/ltv-to-cac-ratio-calculator/).