---
title: Entertainment / Media benchmarks | RGM®
url: https://realgrowthmatters.com/tools/benchmarks/industry/entertainment/
updated: 2026-06-10
source_html: https://realgrowthmatters.com/tools/benchmarks/industry/entertainment/
---

[Home](/) · [Tools](/tools/) · [Benchmarks](/tools/benchmarks/) · Entertainment / Media

### Snapshot

Streaming services, ticketing, gaming, publishing. Subscription-led monetization for most categories. Content-launch tentpoles drive acquisition spikes.

## Key benchmarks · 2026

Avg signup CVR

2.5–6.0%

Free-to-paid CVR

12–28%

Target CAC

$22–95

Avg monthly churn (streaming)

3–7%

CAC payback

4–12 months

## Channel mix notes

Tentpole content drops drive 40%+ of monthly acquisition. Off-platform paid amplifies tentpoles — not always-on.

## Primary channels for this industry

[**Connected TV (CTV/OTT)**Platform benchmarks](/tools/benchmarks/platforms/ctv/)[**YouTube**Platform benchmarks](/tools/benchmarks/platforms/youtube/)[**Meta (Facebook & Instagram)**Platform benchmarks](/tools/benchmarks/platforms/meta/)[**TikTok**Platform benchmarks](/tools/benchmarks/platforms/tiktok/)

**Build a media plan for this industry:** Use the [budget allocator](/tools/budget-allocator/), [CAC payback calculator](/tools/cac-payback-period-calculator/), and [LTV:CAC calculator](/tools/ltv-to-cac-ratio-calculator/).