---
title: FinTech / InsurTech benchmarks | RGM®
url: https://realgrowthmatters.com/tools/benchmarks/industry/fintech/
updated: 2026-06-10
source_html: https://realgrowthmatters.com/tools/benchmarks/industry/fintech/
---

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### Snapshot

Banking, lending, investing, insurance, payments. Highly regulated. Compliance reviews gate every creative. Approval-to-funded conversion is the gating metric.

## Key benchmarks · 2026

Avg blended CVR

0.8–2.0%

Approval-to-funded CVR

35–62%

Target CAC

$120–450

CAC payback

6–18 months

LTV multiplier (vs first-year revenue)

4–8x

Avg AOV/loan size

—

Gross margin

60–85%

## Channel mix notes

Compliance is the rate-limiter — creative review cycles 2–3x longer than DTC. Trust signals (reviews, partnerships) outperform discounts on CVR.

## Primary channels for this industry

[**Meta (Facebook & Instagram)**Platform benchmarks](/tools/benchmarks/platforms/meta/)[**Google Search**Platform benchmarks](/tools/benchmarks/platforms/google-search/)[**YouTube**Platform benchmarks](/tools/benchmarks/platforms/youtube/)[**Connected TV (CTV/OTT)**Platform benchmarks](/tools/benchmarks/platforms/ctv/)

**Build a media plan for this industry:** Use the [budget allocator](/tools/budget-allocator/), [CAC payback calculator](/tools/cac-payback-period-calculator/), and [LTV:CAC calculator](/tools/ltv-to-cac-ratio-calculator/).