---
title: Local services (multi-location) benchmarks | RGM®
url: https://realgrowthmatters.com/tools/benchmarks/industry/local-services/
updated: 2026-06-10
source_html: https://realgrowthmatters.com/tools/benchmarks/industry/local-services/
---

[Home](/) · [Tools](/tools/) · [Benchmarks](/tools/benchmarks/) · Local services (multi-location)

### Snapshot

Multi-location home services, healthcare, fitness, dining, retail. Geo-targeting precision is the rate-limiter. Local SEO + Google Business Profile are foundational.

## Key benchmarks · 2026

Avg CVR

3.0–6.0%

AOV

$120–400

Target CAC

$60–180

CAC payback

1–4 months

Repeat-purchase rate (12 mo)

45–75%

Reviews-to-conversion multiplier

1.4–2.2x

## Channel mix notes

Google Business Profile reviews drive 30%+ of CVR variance. LSAs (Local Services Ads) outperform standard PPC for service intent.

## Primary channels for this industry

[**Google Search**Platform benchmarks](/tools/benchmarks/platforms/google-search/)[**Google Performance Max**Platform benchmarks](/tools/benchmarks/platforms/google-pmax/)[**Meta (Facebook & Instagram)**Platform benchmarks](/tools/benchmarks/platforms/meta/)[**Google Display Network**Platform benchmarks](/tools/benchmarks/platforms/google-display/)

**Build a media plan for this industry:** Use the [budget allocator](/tools/budget-allocator/), [CAC payback calculator](/tools/cac-payback-period-calculator/), and [LTV:CAC calculator](/tools/ltv-to-cac-ratio-calculator/).