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Marketplace (2-sided) benchmarks · 2026
Two-sided marketplaces — supply + demand both require acquisition. Chicken-and-egg coordination. Liquidity is the gating metric.
Snapshot
Two-sided marketplaces — supply + demand both require acquisition. Chicken-and-egg coordination. Liquidity is the gating metric.
Key benchmarks · 2026
Avg user CVR
0.8–1.8%
Avg first-purchase GMV
$30–150
Target CAC (demand-side)
$40–180
Target CAC (supply-side)
—
Take rate
8–22%
CAC payback
8–24 months
Cohort LTV multiple
3–8x
Channel mix notes
Supply-side investment is often the highest-ROI marketing — drives organic demand-side acquisition.
Primary channels for this industry
Meta (Facebook & Instagram)Platform benchmarksGoogle SearchPlatform benchmarksTikTokPlatform benchmarks
Build a media plan for this industry: Use the budget allocator, CAC payback calculator, and LTV:CAC calculator.