---
title: Marketplace (2-sided) benchmarks | RGM®
url: https://realgrowthmatters.com/tools/benchmarks/industry/marketplace/
updated: 2026-06-10
source_html: https://realgrowthmatters.com/tools/benchmarks/industry/marketplace/
---

[Home](/) · [Tools](/tools/) · [Benchmarks](/tools/benchmarks/) · Marketplace (2-sided)

### Snapshot

Two-sided marketplaces — supply + demand both require acquisition. Chicken-and-egg coordination. Liquidity is the gating metric.

## Key benchmarks · 2026

Avg user CVR

0.8–1.8%

Avg first-purchase GMV

$30–150

Target CAC (demand-side)

$40–180

Target CAC (supply-side)

—

Take rate

8–22%

CAC payback

8–24 months

Cohort LTV multiple

3–8x

## Channel mix notes

Supply-side investment is often the highest-ROI marketing — drives organic demand-side acquisition.

## Primary channels for this industry

[**Meta (Facebook & Instagram)**Platform benchmarks](/tools/benchmarks/platforms/meta/)[**Google Search**Platform benchmarks](/tools/benchmarks/platforms/google-search/)[**TikTok**Platform benchmarks](/tools/benchmarks/platforms/tiktok/)

**Build a media plan for this industry:** Use the [budget allocator](/tools/budget-allocator/), [CAC payback calculator](/tools/cac-payback-period-calculator/), and [LTV:CAC calculator](/tools/ltv-to-cac-ratio-calculator/).