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Real Estate (residential & commercial) benchmarks · 2026
Residential brokerage, commercial real estate, proptech, rentals. Long deliberation cycles. Trust + reputation drive close rate.
Snapshot
Residential brokerage, commercial real estate, proptech, rentals. Long deliberation cycles. Trust + reputation drive close rate.
Key benchmarks · 2026
Avg lead-to-tour CVR
8–18%
Tour-to-close CVR
12–25%
Target CAC (residential lead)
$80–280
Target CAC (closed transaction)
$2,500–12,000
Avg sales cycle
45–180 days
Channel mix notes
Video tours + neighborhood content lift CVR 30%+. Local SEO + reputation are non-negotiable.
Primary channels for this industry
Meta (Facebook & Instagram)Platform benchmarksGoogle SearchPlatform benchmarksYouTubePlatform benchmarksGoogle Performance MaxPlatform benchmarks
Build a media plan for this industry: Use the budget allocator, CAC payback calculator, and LTV:CAC calculator.