---
title: Real Estate (residential & commercial) benchmarks | RGM®
url: https://realgrowthmatters.com/tools/benchmarks/industry/real-estate/
updated: 2026-06-10
source_html: https://realgrowthmatters.com/tools/benchmarks/industry/real-estate/
---

[Home](/) · [Tools](/tools/) · [Benchmarks](/tools/benchmarks/) · Real Estate (residential & commercial)

### Snapshot

Residential brokerage, commercial real estate, proptech, rentals. Long deliberation cycles. Trust + reputation drive close rate.

## Key benchmarks · 2026

Avg lead-to-tour CVR

8–18%

Tour-to-close CVR

12–25%

Target CAC (residential lead)

$80–280

Target CAC (closed transaction)

$2,500–12,000

Avg sales cycle

45–180 days

## Channel mix notes

Video tours + neighborhood content lift CVR 30%+. Local SEO + reputation are non-negotiable.

## Primary channels for this industry

[**Meta (Facebook & Instagram)**Platform benchmarks](/tools/benchmarks/platforms/meta/)[**Google Search**Platform benchmarks](/tools/benchmarks/platforms/google-search/)[**YouTube**Platform benchmarks](/tools/benchmarks/platforms/youtube/)[**Google Performance Max**Platform benchmarks](/tools/benchmarks/platforms/google-pmax/)

**Build a media plan for this industry:** Use the [budget allocator](/tools/budget-allocator/), [CAC payback calculator](/tools/cac-payback-period-calculator/), and [LTV:CAC calculator](/tools/ltv-to-cac-ratio-calculator/).