---
title: SaaS — Enterprise benchmarks | RGM®
url: https://realgrowthmatters.com/tools/benchmarks/industry/saas-enterprise/
updated: 2026-06-10
source_html: https://realgrowthmatters.com/tools/benchmarks/industry/saas-enterprise/
---

[Home](/) · [Tools](/tools/) · [Benchmarks](/tools/benchmarks/) · SaaS — Enterprise

### Snapshot

Enterprise SaaS ($120K+ ACV). 8–10 stakeholder buying committees. Sales-cycle 180–360 days. Marketing is brand + air-cover + pipeline acceleration.

## Key benchmarks · 2026

MQL→close CVR

0.3–0.8%

Avg ACV

$120,000–800,000

Target CAC

$25,000–150,000

CAC payback

12–30 months

NRR

115–135%

Annual churn

3–8%

Sales cycle

180–360 days

## Channel mix notes

Keep going · Free training

### B2B & SaaS Growth

B2B has its own physics. Learn them — RGM's B2B training covers ICP development, ABM operations, sales-marketing alignment, and PLG mechanics. Free.

[Start the training →](/training/)

Brand investment is non-negotiable — entry-level enterprise buyers will only consider known-brand vendors. CTV brand campaigns now standard.

## Primary channels for this industry

[**LinkedIn Ads**Platform benchmarks](/tools/benchmarks/platforms/linkedin/)[**Google Search**Platform benchmarks](/tools/benchmarks/platforms/google-search/)[**Connected TV (CTV/OTT)**Platform benchmarks](/tools/benchmarks/platforms/ctv/)

**Build a media plan for this industry:** Use the [budget allocator](/tools/budget-allocator/), [CAC payback calculator](/tools/cac-payback-period-calculator/), and [LTV:CAC calculator](/tools/ltv-to-cac-ratio-calculator/).