---
title: SaaS — Mid-market benchmarks | RGM®
url: https://realgrowthmatters.com/tools/benchmarks/industry/saas-midmarket/
updated: 2026-06-10
source_html: https://realgrowthmatters.com/tools/benchmarks/industry/saas-midmarket/
---

[Home](/) · [Tools](/tools/) · [Benchmarks](/tools/benchmarks/) · SaaS — Mid-market

### Snapshot

Sales-led mid-market SaaS ($25K–$120K ACV). Multi-stakeholder buying. Sales-cycle 60–180 days. Multi-channel ABM is core.

## Key benchmarks · 2026

MQL→close CVR

0.6–1.4%

Avg ACV

$25,000–120,000

Target CAC

$5,000–20,000

CAC payback

10–24 months

NRR

108–128%

Annual churn

6–12%

Sales cycle

60–180 days

## Channel mix notes

Keep going · Free training

### B2B & SaaS Growth

B2B has its own physics. Learn them — RGM's B2B training covers ICP development, ABM operations, sales-marketing alignment, and PLG mechanics. Free.

[Start the training →](/training/)

Pipeline-touched > MQL. Brand-touched accounts close 2.4x. Intent data (Bombora/6sense) is essential.

## Primary channels for this industry

[**LinkedIn Ads**Platform benchmarks](/tools/benchmarks/platforms/linkedin/)[**Google Search**Platform benchmarks](/tools/benchmarks/platforms/google-search/)[**display**Platform benchmarks](/tools/benchmarks/platforms/display/)

**Build a media plan for this industry:** Use the [budget allocator](/tools/budget-allocator/), [CAC payback calculator](/tools/cac-payback-period-calculator/), and [LTV:CAC calculator](/tools/ltv-to-cac-ratio-calculator/).