---
title: SaaS — Self-serve / PLG benchmarks | RGM®
url: https://realgrowthmatters.com/tools/benchmarks/industry/saas-plg/
updated: 2026-06-10
source_html: https://realgrowthmatters.com/tools/benchmarks/industry/saas-plg/
---

[Home](/) · [Tools](/tools/) · [Benchmarks](/tools/benchmarks/) · SaaS — Self-serve / PLG

### Snapshot

Product-led-growth SaaS — free tier, free trial, freemium. Acquisition spend funds top-of-funnel signups; product converts to paid.

## Key benchmarks · 2026

Free-to-paid CVR

2.5–5.0%

Avg MRR per paid customer

$25–95

Target CAC

$80–250

CAC payback

6–14 months

Net revenue retention (NRR)

100–125%

Avg monthly churn

3.5–6.5%

Gross margin

72–86%

## Channel mix notes

Keep going · Free training

### B2B & SaaS Growth

B2B has its own physics. Learn them — RGM's B2B training covers ICP development, ABM operations, sales-marketing alignment, and PLG mechanics. Free.

[Start the training →](/training/)

Content + SEO + community drive the highest-LTV signups. Paid is leverage on what's already working organically.

## Primary channels for this industry

[**Google Search**Platform benchmarks](/tools/benchmarks/platforms/google-search/)[**YouTube**Platform benchmarks](/tools/benchmarks/platforms/youtube/)[**Reddit**Platform benchmarks](/tools/benchmarks/platforms/reddit/)[**Meta (Facebook & Instagram)**Platform benchmarks](/tools/benchmarks/platforms/meta/)

**Build a media plan for this industry:** Use the [budget allocator](/tools/budget-allocator/), [CAC payback calculator](/tools/cac-payback-period-calculator/), and [LTV:CAC calculator](/tools/ltv-to-cac-ratio-calculator/).