---
title: Travel & Hospitality benchmarks | RGM®
url: https://realgrowthmatters.com/tools/benchmarks/industry/travel/
updated: 2026-06-10
source_html: https://realgrowthmatters.com/tools/benchmarks/industry/travel/
---

[Home](/) · [Tools](/tools/) · [Benchmarks](/tools/benchmarks/) · Travel & Hospitality

### Snapshot

Airlines, hotels, OTAs, cruise, tour operators. Highly seasonal. Last-minute and planned-ahead segments require different funnels.

## Key benchmarks · 2026

Avg CVR (look-to-book)

1.5–4.0%

AOV

$180–2,800

Target CAC

$25–145

Avg booking window

14–90 days

Repeat-booking rate (24 mo)

28–55%

## Channel mix notes

Look-to-book windows have extended post-COVID; measurement must run 60–90 days. Loyalty program members convert 3–5x cold prospects.

## Primary channels for this industry

[**Meta (Facebook & Instagram)**Platform benchmarks](/tools/benchmarks/platforms/meta/)[**Google Search**Platform benchmarks](/tools/benchmarks/platforms/google-search/)[**Google Performance Max**Platform benchmarks](/tools/benchmarks/platforms/google-pmax/)[**YouTube**Platform benchmarks](/tools/benchmarks/platforms/youtube/)

**Build a media plan for this industry:** Use the [budget allocator](/tools/budget-allocator/), [CAC payback calculator](/tools/cac-payback-period-calculator/), and [LTV:CAC calculator](/tools/ltv-to-cac-ratio-calculator/).