Connected TV (CTV/OTT) benchmarks

Streaming TV inventory across Hulu, Roku, Samsung TV+, Tubi, Pluto, Peacock, Disney+, etc. Highest CPMs but unduplicated reach. Measurement is brand-lift-led, not click-led.

Where Connected TV (CTV/OTT) fits in your media plan

Streaming TV inventory across Hulu, Roku, Samsung TV+, Tubi, Pluto, Peacock, Disney+, etc. Highest CPMs but unduplicated reach. Measurement is brand-lift-led, not click-led. See the full 2026 benchmarks report for cross-platform CPM, CTR, CVR comparisons, and the Video channel page for category-level operating playbook.

Calculator for this platform: Try the CPM calculator and the CPA calculator to model how this channel fits your unit economics.

Get full platform data

RGM tracks 20+ ad platforms across 6 channels. For the full benchmark dataset including historical trends 2020–2026, see the 2026 Benchmarks Report.