---
title: Connected TV (CTV/OTT) benchmarks | RGM®
url: https://realgrowthmatters.com/tools/benchmarks/platforms/ctv/
updated: 2026-06-10
source_html: https://realgrowthmatters.com/tools/benchmarks/platforms/ctv/
---

[Home](/) · [Tools](/tools/) · [Benchmarks](/tools/benchmarks/) · Connected TV (CTV/OTT)

## Where Connected TV (CTV/OTT) fits in your media plan

Streaming TV inventory across Hulu, Roku, Samsung TV+, Tubi, Pluto, Peacock, Disney+, etc. Highest CPMs but unduplicated reach. Measurement is brand-lift-led, not click-led. See the [full 2026 benchmarks report](/tools/benchmarks/report-2026/) for cross-platform CPM, CTR, CVR comparisons, and the [Video channel page](/tools/benchmarks/channels/video/) for category-level operating playbook.

**Calculator for this platform:** Try the [CPM calculator](/tools/cpm-calculator/) and the [CPA calculator](/tools/cpa-calculator/) to model how this channel fits your unit economics.

## Get full platform data

RGM tracks 20+ ad platforms across 6 channels. For the full benchmark dataset including historical trends 2020–2026, see the [2026 Benchmarks Report](/tools/benchmarks/report-2026/).