Google Display Network benchmarks

Largest display network globally. Mostly used for ToF awareness and retargeting. CPMs low; placement-quality variance high. Manual placement exclusions still essential.

Where Google Display Network fits in your media plan

Largest display network globally. Mostly used for ToF awareness and retargeting. CPMs low; placement-quality variance high. Manual placement exclusions still essential. See the full 2026 benchmarks report for cross-platform CPM, CTR, CVR comparisons, and the Display channel page for category-level operating playbook.

Calculator for this platform: Try the CPM calculator and the CPA calculator to model how this channel fits your unit economics.

Get full platform data

RGM tracks 20+ ad platforms across 6 channels. For the full benchmark dataset including historical trends 2020–2026, see the 2026 Benchmarks Report.