---
title: Google Performance Max benchmarks | RGM®
url: https://realgrowthmatters.com/tools/benchmarks/platforms/google-pmax/
updated: 2026-06-10
source_html: https://realgrowthmatters.com/tools/benchmarks/platforms/google-pmax/
---

[Home](/) · [Tools](/tools/) · [Benchmarks](/tools/benchmarks/) · Google Performance Max

## Where Google Performance Max fits in your media plan

Single campaign type spanning Search, Shopping, Display, YouTube, Discover, Maps, Gmail. Now the default at Google. Best for omnichannel DTC with structured product feeds. See the [full 2026 benchmarks report](/tools/benchmarks/report-2026/) for cross-platform CPM, CTR, CVR comparisons, and the [Paid Search channel page](/tools/benchmarks/channels/paid-search/) for category-level operating playbook.

**Calculator for this platform:** Try the [CPM calculator](/tools/cpm-calculator/) and the [CPA calculator](/tools/cpa-calculator/) to model how this channel fits your unit economics.

## Get full platform data

Keep going · Free training

### Paid Search Mastery

You've read about the mechanics. Now learn to operate them — RGM's paid search training walks you through real campaign builds, bid strategies, and account audits from scratch. Free, no signup, no email gate.

[Start the training →](/training/)

RGM tracks 20+ ad platforms across 6 channels. For the full benchmark dataset including historical trends 2020–2026, see the [2026 Benchmarks Report](/tools/benchmarks/report-2026/).