---
title: Google Shopping benchmarks | RGM®
url: https://realgrowthmatters.com/tools/benchmarks/platforms/google-shopping/
updated: 2026-06-10
source_html: https://realgrowthmatters.com/tools/benchmarks/platforms/google-shopping/
---

[Home](/) · [Tools](/tools/) · [Benchmarks](/tools/benchmarks/) · Google Shopping

## Where Google Shopping fits in your media plan

Product-feed-driven listings on Search and Shopping tabs. Now mostly subsumed into PMax. Standalone Shopping campaigns retained for granular bid control. See the [full 2026 benchmarks report](/tools/benchmarks/report-2026/) for cross-platform CPM, CTR, CVR comparisons, and the [Paid Search channel page](/tools/benchmarks/channels/paid-search/) for category-level operating playbook.

**Calculator for this platform:** Try the [CPM calculator](/tools/cpm-calculator/) and the [CPA calculator](/tools/cpa-calculator/) to model how this channel fits your unit economics.

## Get full platform data

RGM tracks 20+ ad platforms across 6 channels. For the full benchmark dataset including historical trends 2020–2026, see the [2026 Benchmarks Report](/tools/benchmarks/report-2026/).