Influencer & Creator benchmarks

Paid partnerships, whitelisted creator content, and affiliate creator drops. Hybrid spend layered into Spark Ads on TikTok, Branded Content Ads on Meta.

Where Influencer & Creator fits in your media plan

Paid partnerships, whitelisted creator content, and affiliate creator drops. Hybrid spend layered into Spark Ads on TikTok, Branded Content Ads on Meta. See the full 2026 benchmarks report for cross-platform CPM, CTR, CVR comparisons, and the Influencer channel page for category-level operating playbook.

Calculator for this platform: Try the CPM calculator and the CPA calculator to model how this channel fits your unit economics.

Get full platform data

RGM tracks 20+ ad platforms across 6 channels. For the full benchmark dataset including historical trends 2020–2026, see the 2026 Benchmarks Report.