Instacart Ads benchmarks

Grocery and CPG-focused retail media. Featured Products at checkout drive immediate basket lift. Display Ads layer onto grocery delivery journey.

Where Instacart Ads fits in your media plan

Grocery and CPG-focused retail media. Featured Products at checkout drive immediate basket lift. Display Ads layer onto grocery delivery journey. See the full 2026 benchmarks report for cross-platform CPM, CTR, CVR comparisons, and the Retail Media channel page for category-level operating playbook.

Calculator for this platform: Try the CPM calculator and the CPA calculator to model how this channel fits your unit economics.

Get full platform data

RGM tracks 20+ ad platforms across 6 channels. For the full benchmark dataset including historical trends 2020–2026, see the 2026 Benchmarks Report.