---
title: Instacart Ads benchmarks | RGM®
url: https://realgrowthmatters.com/tools/benchmarks/platforms/instacart-ads/
updated: 2026-06-10
source_html: https://realgrowthmatters.com/tools/benchmarks/platforms/instacart-ads/
---

[Home](/) · [Tools](/tools/) · [Benchmarks](/tools/benchmarks/) · Instacart Ads

## Where Instacart Ads fits in your media plan

Grocery and CPG-focused retail media. Featured Products at checkout drive immediate basket lift. Display Ads layer onto grocery delivery journey. See the [full 2026 benchmarks report](/tools/benchmarks/report-2026/) for cross-platform CPM, CTR, CVR comparisons, and the [Retail Media channel page](/tools/benchmarks/channels/retail-media/) for category-level operating playbook.

**Calculator for this platform:** Try the [CPM calculator](/tools/cpm-calculator/) and the [CPA calculator](/tools/cpa-calculator/) to model how this channel fits your unit economics.

## Get full platform data

RGM tracks 20+ ad platforms across 6 channels. For the full benchmark dataset including historical trends 2020–2026, see the [2026 Benchmarks Report](/tools/benchmarks/report-2026/).