Target Roundel benchmarks

Premium retail media for design-forward brands. Smaller inventory than Amazon/Walmart, but higher trust signal. Best for beauty, home, apparel.

Where Target Roundel fits in your media plan

Premium retail media for design-forward brands. Smaller inventory than Amazon/Walmart, but higher trust signal. Best for beauty, home, apparel. See the full 2026 benchmarks report for cross-platform CPM, CTR, CVR comparisons, and the Retail Media channel page for category-level operating playbook.

Calculator for this platform: Try the CPM calculator and the CPA calculator to model how this channel fits your unit economics.

Get full platform data

RGM tracks 20+ ad platforms across 6 channels. For the full benchmark dataset including historical trends 2020–2026, see the 2026 Benchmarks Report.