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Local services (multi-location) benchmarks · 2026
Multi-location home services, healthcare, fitness, dining, retail. Geo-targeting precision is the rate-limiter. Local SEO + Google Business Profile are foundational.
Snapshot
Multi-location home services, healthcare, fitness, dining, retail. Geo-targeting precision is the rate-limiter. Local SEO + Google Business Profile are foundational.
Key benchmarks · 2026
Avg CVR
3.0–6.0%
AOV
$120–400
Target CAC
$60–180
CAC payback
1–4 months
Repeat-purchase rate (12 mo)
45–75%
Reviews-to-conversion multiplier
1.4–2.2x
Channel mix notes
Google Business Profile reviews drive 30%+ of CVR variance. LSAs (Local Services Ads) outperform standard PPC for service intent.
Primary channels for this industry
Google SearchPlatform benchmarksGoogle Performance MaxPlatform benchmarksMeta (Facebook & Instagram)Platform benchmarksGoogle Display NetworkPlatform benchmarks
Build a media plan for this industry: Use the budget allocator, CAC payback calculator, and LTV:CAC calculator.